Mango season is here, and Pakistan is setting an ambitious export target for 2025. The country plans to export 125,000 tonnes of mangoes, a notable increase of 25,000 tonnes from last year’s figures. According to the Pakistan Fruit and Vegetable Exporters Association (PFVA), if this target is achieved, it could bring $100 million in valuable foreign exchange.
However, industry experts caution that climate change and water scarcity remain significant challenges for the sector. Waheed Ahmed, Patron-in-Chief of the PFVA, warned of a possible 20% reduction in mango production this year, bringing total output down from 1.8 million tonnes to around 1.4 million tonnes.
Expanding to New Global Markets
Despite these hurdles, exporters are optimistic about tapping into non-traditional markets. Alongside established buyers in the Middle East and Europe, Pakistan is aiming to increase its mango exports to countries like Japan, the United States, South Korea, and Australia. Special focus is also being placed on strengthening trade relationships with Turkey and China.
In a promising development, South Africa is expected to open its market for Pakistani mangoes this season. Quarantine experts from South Africa are scheduled to visit Pakistan to finalize phytosanitary requirements, potentially paving the way for a new export destination.
The Need for Climate-Resilient Agriculture
Ahmed emphasized the growing impact of climate change on Pakistan’s agriculture sector, particularly mango production. He urged for provincial-level initiatives that include:
- Improved water management systems
- Development of climate-resilient mango varieties
- Focused research and development
- Modernisation of agriculture and horticulture practices
Without these strategic efforts, the country risks further declines in production and missed export opportunities in the years ahead.
Conclusion
While challenges persist, Pakistan’s mango industry remains resilient and determined. With the right initiatives and expanded market access, the sector can not only meet its 2025 export target but also strengthen its position in the global market.
